Blog Layout
RESOURCES FOR CREATING A SOCIAL NORMS CAMPAIGN
Nov 09, 2020
Social Norm Campaigns: Best Practices: Click for Recording.
Participants will:
- be able to distinguish a social norms campaign from a social marketing campaign.
- be able to apply marketing principles like the 4P’s and audience segmentation to a social norms campaign.
- be able to describe some social norms campaign strategies that have been effective at both small and large institutions.
- learn from other campuses what CORE questions were used for their social norms messages.
National Resources:
- National Social Norms Institute: The mission of the National Social Norms Institute is to provide research, evaluation, and dissemination of information on the social norms approach to the field. Specific goals include demonstration and facilitation of the methodology to other health issues and other populations.
- The Social Norming 101 Primer provides comprehensive and practical resources with a wealth of examples and demonstrations. The site is overseen by one of the preeminent figures in social norms practice, Dr. Wesley H. Perkins.
CHASCo April 2024 Membership Meeting
Hello CHASCo Members, The annual Baxter Award recognizes the extraordinary contributions of CHASCo members who have gone above and beyond their everyday work to achieve excellence in higher education prevention programming. We are currently taking nominations for this award. Submit your nominations here by April 5, 2024. We have just extended the deadline to allow for additional submissions. Please note that all decisions and deliberations will be completed by the CHASCo Executive Committee. CHASCo staff is not involved in the decision-making process. Our executive committee will use a scoring system to evaluate the nominees on criteria including how the candidates have gone above and beyond to address the prevention of substance use, suicide, sexual or interpersonal violence, and related prevention issues; and their success at fostering cross-campus collaboration at the local, state, and/or national level. Best, Kayce
CHASCo February 2024 Membership Meeting
CHASCo November 2023 Membership Meeting
CHASCo’s Annual Report 2022-2023
CHASCo September 2023 Membership Meeting
Trevecca Nazarene University Social Norms Journal 2022-2023
Columbia State Community College Social Norms 2022-2023
University of Memphis Social Norms Campaign 2022-2023
Lipscomb University Social Norms Campaign 2022-2023
Contact Info
This project is funded under a Grant Contract with the State of Tennessee.
The Tennessee REDLINE (1-800-889-9789) is a toll-free information and referral line coordinated by TAADAS and funded by the TN Department of Mental Health & Substance Abuse Services.
NOTICE: THIS AGENCY IS A RECIPIENT OF TAXPAYER FUNDING. IF YOU OBSERVE AN AGENCY DIRECTOR OR EMPLOYEE ENGAGING IN ANY ACTIVITY WHICH YOU CONSIDER TO BE ILLEGAL, IMPROPER, OR WASTEFUL, PLEASE CALL THE STATE COMPTROLLER’S TOLL-FREE HOTLINE: 1-800-232-5454.